Successful Sale of Deep Kleen Pool & Spa Shaped CFO Expertise

In the competitive world of pool and spa services, building a successful business is no small feat. Scaling it to the point of a profitable sale is even more impressive. Dan Shaffer, the former CEO of Deep Kleen Pool and Spa in Boise, Idaho, achieved just that, leveraging his entrepreneurial acumen to grow and sell the company. Now, as the CEO of Wolfe CFO, a virtual CFO firm empowering business owners with financial strategies for growth and profitability, Dan applies the lessons learned from his Deep Kleen experience to guide other entrepreneurs preparing to sell their businesses. This article explores how Dan’s journey with Deep Kleen Pool and Spa equipped him with invaluable insights that he now shares with clients at Wolfe CFO.